Sustainable investing – how to avoid greenwashing?

Robeco • 23 May 2019

With the rise of new sustainable funds, the question of how to avoid greenwashing becomes more prevalent. There is a lot of attention in the media for this. SRI labels are popping up and the EU is in the process of defining an ecolabel. Whereas in the past a fund would simply be labeled (Socially) Responsible or not, the market is now distinguishing between different ways of implementing sustainability. In this column, I give my view.

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