Business & the SDGs - a framework for effective corporate involvement


Breaking through Business as Usual layers in order to solve wicked problems

Rob van Tulder presents framework for enhancing the impact of corporate involvement in the SDGs.

In his new book Business & The Sustainable Development Goals: A Framework for Effective Corporate Involvement Rob van Tulder, Professor of International Business-Society Management at Rotterdam School of Management, Erasmus University (RSM), offers seven principles for organisations to help them understand how to use the UN Sustainable Development Goals (SDGs) as a strong mechanism for guiding their strategic planning in view of sustainable development.

In the book, Van Tulder argues that collaboration between organisations and across sectors is essential to effectively address the grand societal challenges (or wicked problems). He presents a framework for designing broader, pro-active, purpose-driven business models, as well as for identifying the ‘tipping points’ at which organisations will begin to create positive effects based on the SDG’s.

This publication provides a solid understanding of the relevance of the SDG framework for business, and of the contribution that business, together with civil society and governmental organisations, can make to solve those wicked societal problems.

Within RSM’s mission to be a force for positive change in the world, the book is already being used as mandatory course material for RSM Bachelor and Master students.

The book is freely available and downloadable here:

 About the RSM Series on Positive Change

It is RSM’s conviction that business can and should play an instrumental role in addressing the world’s big challenges in order to create prosperity for all. RSM’s series on Positive Change was launched with the aim of informing business professionals about trends we consider to be important in the future, and about opportunities for business to contribute to positive change. Each of the publications presents a new framework.

About the UN SDG’s

At RSM, we have adopted the SDG’s as a reference framework for our mission to be a force for positive change in the world. The SDGs, agreed by world leaders in 2015, set out a framework to classify the most urgent social, economic and environmental challenges facing the world. They are neutral, non-political and provide an internationally recognised point of reference for RSM to ensure that what we do – through our research, our education, and through our engagement with society – is relevant, meaningful, and has real societal impact.