Reimagine: the cities we live in

Event date 18 Sep '19 18:30 - 21:00 CEST (UTC +2)
Event location Rotterdam, Erasmus Universiteit • Netherlands

SDG Masterclass: Reimagine the cities we live in

For this event, we focus on SDG 11, Sustainable Cities and Communities, and the role played by business in the changes ahead for the future of cities. Our subject for this evening event echoes RSM's mission: to be a force for positive change in the world.

Reimagine the cities we live in is on Wednesday 18 September at RSM’s Woudestein campus in Rotterdam, and the event takes the form of a masterclass, with two presentations, followed by an informal networking reception.

Two angles will be presented by RSM academics and an expert practitioner. Their presentations will be followed by a Q&A session – so you can join the discussion.

Cities are home to more than half of the world’s population, and that looks set to increase to two-thirds of the global population over the next 30 years. How should cities evolve and develop in order to achieve this Goal? What current developments are breaking new ground – and how can business play a role?

Presentation 1 – Research for cities of the future

RSM academics Dr Marcel van Oosterhout and Dr Pieter van den Berg describe their work on a project to test, implement and accelerate the smart city model across Europe. RUGGEDISED is a smart city project funded under the European Union’s Horizon 2020 research and innovation programme, with research going on in Rotterdam, Glasgow and Umeå, and in Brno, Gdansk and Parma. In these six cities, businesses and research work together to demonstrate how to combine ICT, e-mobility and energy technology.

Presentation 2 - Do you know about the green belt?

Meiny Prins, CEO of Priva, which supplies building control systems, tells of her personal experience of the Sustainable Urban Delta and how this represents a shared ambition for the Netherlands. Priva products are used to manage the indoor environments of one in three commercial buildings in the Netherlands. Meiny Prins says she has noted that customers are frustrated about not being able to create a better world already because they cannot yet use all the technology that has already been developed. She explains why quality of life will become more important than economic growth – and why more cities are adopting this new value. Integrating green belts into urbanised areas can solve environmental problems, she says, and will reward everyone with a better quality of life.

Participation is free, registration is required due to limited space available. Register here: